This hub catalogs the typographic and punctuation conventions defining the project's prose architecture. The [em-dash] (StyleObs_EmDashRhetoric) has historically served as the primary rhetorical engine, functioning as a [pivot for clarification] (StyleObs_EmDashDefinition), a [consequence amplifier] (StyleObs_DashAsAmplifier), and a [rhetorical pause] (StyleObs_EmDash_1). However, a recent [prohibition on em-dashes] (StyleObs_NoEmDashPolicy) has emerged, framing the mark as an \"AI tell\" to be replaced by standard punctuation.
verbatim Replace em-dashes with commas, periods, or colons. The em-dash has become an AI tell.
verbatim **selection decides richness only — visibility is guaranteed for every area by the index.**
verbatim SMB **replaces** enterprise as the primary market focus
verbatim The physics never changed. The substrate did
verbatim **The buyer is plural.**
verbatim The explicit prohibition of em-dashes as an 'AI tell' directly challenges the long-standing use of the dash as a rhetorical signature.
verbatim Typographic emphasis is split between aesthetic rhetorical cadence and functional, scannable navigation.
In this area
ObservationObservation_EmDashQuote Scarlet's direct quote on em-dash prohibition
StyleObservationStyleObs_2 just to do, you know,
StyleObservationStyleObs_3 recompiles everything and gets us, you know, closer and closer to where we want to go
StyleObservationStyleObs_5 The answer is no. The answer is that all of your, you know, an AI will always fill
StyleObservationStyleObs_ArrowNotation Em-dash arrow (→) used as a process-flow shorthand in the Salon capability description: 'group interview → consensus → merge'. Compact technical cadence.
StyleObservationStyleObs_BoldBeats Five-beat arc labeled with bold typographic markers (The fear, The process, The proof, The loop, The payoff) — structural scaffolding that makes the pitch architecture explicit in the analysis section.
StyleObservationStyleObs_BoldEmphasis Bold used consistently for workflow role categories (Flows, LLM Pure Functions, Comms, Entrypoints) and bug type labels. Functions as inline heading/navigation aid.
StyleObservationStyleObs_BoldKeyPrinciple Bold used to foreground architectural principles as standalone declarative statements.
StyleObservationStyleObs_Checkmark_Validation ✅ **Fills gap_demo_beat_sequence**: Three distinct beats
StyleObservationStyleObs_CodeBlockArchDiagram Fenced code block used for architectural model summary — columnar label:value alignment. Treats architecture as readable artifact, not prose.
StyleObservationStyleObs_DashAsAmplifier Em-dash used repeatedly as an amplifier/clarifier after a claim, delivering the payoff clause. Pattern: [claim] — [consequence or reframe]. Drives cadence and emphasis.
StyleObservationStyleObs_EmDash_1 Em dash used to introduce clarifying detail; creates pause and emphasis.
StyleObservationStyleObs_EmDashDefinition Em-dash used consistently to append clarifying definitions inline: 'TX summary at full scale — show what the PR changes...'
StyleObservationStyleObs_EmDashRhetoric Em dash used as a rhetorical pivot to introduce the payoff clause — a recurring cadence pattern.
StyleObservationStyleObs_ForgettingBottleneck_BoldEmphasis Bold used for two bullet-point conclusions ('The buyer is plural.' and 'The self-identification is the qualifying signal.') — a formatting pattern that signals these are the extractable strategic takeaways from the convergence observation.
StyleObservationStyleObs_ItalicsForEmphasis Italics used for contrastive stress on key words within sentences, particularly to mark the reframe: 'better' demo, 'work' with AI, 'you'.
StyleObservationStyleObs_NoEmDashPolicy Em-dashes prohibited everywhere AI-generated text accumulates: code comments, design docs, memories, public copy. Replace with commas, periods, or colons.
StyleObservationStyleObs_ParenthesisGloss Parenthetical glosses immediately follow technical terms to anchor them: 'annotate', 'introspect', 'remember'. Pattern: **Term (verb).** — names the beat, then glosses the product feature.
StyleObservationStyleObs_RichTierBoldDecisionMarker Bold markdown used to mark the decisive architectural principle inline within prose — a typographic convention for surfacing the load-bearing sentence in a decision memo.
StyleObservationStyleObs_SMB_BoldEmphasis Bold used for rhetorical emphasis on the replacement claim: 'replaces' bolded mid-sentence to signal this is not additive but substitutive. Typographic stress as conviction signal.
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